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Practice Management Practice Management Course --
Promoting The Dental Laser Practice

$695.00 per Dentist or Hygienist and $395 per staff

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Promoting The Dental Laser Practice Course
A one-day course for all practices that have a laser or are thinking about getting one.

This course is designed for every member of the dental team, including dentists, hygienists, auxiliaries, business managers and schedulers. In a program packed with pearls, the entire team will learn how to release the untapped potential of dental lasers. Our experienced instructors will demonstrate how to confidently promote your laser, how to motivate your staff, and how to turn your patients into zealous dental ambassadors for your office. By the end of the program, your team will be energized to begin implementing changes that will build momentum and carry the practice to the next level and beyond.

Doctors who take this course will realize they don't need to re-invent the wheel. They appreciate that Advanced Laser Training has already tinkered with the wheel and has it properly aligned and balanced.. With twenty years of experience in laser dentistry, we know what works and what doesn't. This course, together with our practice promotion materials, is designed to get you up and running at full speed right away with your laser. All of our continuing laser education programs will give you the tools to stay ahead of the curve as you become more comfortable with your instrument and fully integrate it into your style of practice.

Upon successful completion of course, 8 CE Credits and Certificate will be awarded.

register now  ALSO AVAILABLE ONLINE

Course Outline:
9:00-10:30 a.m. Eliminating the Fear Factor
  • The real tragedy in life is not children who are afraid of the dark, but men who are afraid of the light. (Plato)

Developing fluency in the language of lasers

  • Identifying your message
  • Unifying the message: a Team Approach
  • Unifying the Message: Motivational Staff Meetings
  • Scripting the Message: Fielding New Patient Telephone Calls
  • Promoting the Message: Having a Dynamite Website
  • Branding the practice

Unleashing the Power of Light

  • A storm broke loose in my mind. (Einstein)

Lasing is Amazing: Releasing the untapped potential of the laser

  • Additional procedures
  • New Procedures
  • Time savings
10:30-10:45 a.m. Break
10:45-12:00 p.m. Turning hidden procedure codes into cash cows

Why can't you do it, Doc? (No more referrals!)

The Three Blind Mice Principle

  • We fail to identify needed dentistry
  • We see needed dentistry but fail to treat it
  • We see needed dentistry and refer it out

Changing your Scheduling to Accommodate Laser Procedures

  • Procrastination kills production.
  • See that patient today (and add production to your schedule)

A half a dozen procedures that will blow you (and your patients) away

  • Laser Treatment of apthous ulcers and cold sores
  • Smile Design: gingivoplasty and gingivectomy
  • Frenectomies come in all shapes and sizes
  • Clinical crown exposure: releasing the eruptive potential of teeth
  • Clinical crown lengthening: one of the most underutilized (and unappreciated) procedures
  • Fully utilizing the 9110 palliative care code
12:00-1:00 p.m. Lunch
1:00-2:30 p.m. Changing the world one patient at a time
  • Actively Involving Your Patients in laser therapy
  • Lasers in hygiene: co-diagnosis and co-treatment
  • Turning needs into wants
  • Updating your message (get your hygiene patients the care they need)

Laser therapy is a "service"

  • We're not selling soap flakes.

Internal and External Marketing

  • Turning patients into ambassadors for your practice
  • Laser Oriented Patient Education Brochures
  • Get more bang for your buck with print media advertising
2:30-2:45 p.m. Break
2:45-4:00 p.m. Eyes Wide Open
  • Teamwork, Together Everyone Achieves More
  • Involving the staff
  • Everyone is a laser expert
  • "Demotivators"
  • Developing rapport with dental specialists and medical colleagues.

The Paradigm Shift: Never Look Back

  • Giving back to the community
  • Who will recognize your skills?
4:00-5:00 p.m. Questions and Answers and Day's End


 
   
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